[{"data":1,"prerenderedAt":4079},["ShallowReactive",2],{"de-blog/projektbudget":3,"de-global-content":571,"de-article-global-content":2121,"de-blog-article-more-articles-33f83858-dc0c-4495-a781-884744ad3e3f":2378,"de-blog-article-more-articles-208803022":4074},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":558,"full_slug":559,"sort_by_date":52,"position":560,"tag_list":561,"is_startpage":29,"parent_id":562,"meta_data":52,"group_id":563,"first_published_at":564,"release_id":52,"lang":58,"path":52,"alternates":565,"default_full_slug":566,"translated_slugs":567},"Projektbudgets erstellen und tracken – so geht's","2022-10-24T17:04:30.697Z","2026-03-12T10:47:18.012Z","2026-03-12T10:47:42.962Z",208803022,"f5438077-f565-4d33-a0a5-8d47d4654b03",{"_uid":11,"roles":12,"title":4,"author":13,"topics":68,"content":111,"noIndex":29,"category":451,"language":477,"component":464,"heroMedia":478,"sidebarCta":485,"publishedAt":486,"readingTime":487,"redirectUrl":23,"listingImage":488,"metaDescription":489,"componentsAfterTheArticle":490},"2510c34b-f01a-4006-9c9b-44374896edc4",[],{"name":14,"created_at":15,"published_at":6,"updated_at":16,"id":17,"uuid":18,"content":19,"slug":50,"full_slug":51,"sort_by_date":52,"position":53,"tag_list":54,"is_startpage":29,"parent_id":55,"meta_data":52,"group_id":56,"first_published_at":57,"release_id":52,"lang":58,"path":52,"alternates":59,"default_full_slug":60,"translated_slugs":61,"_stopResolving":67},"Helena Kleine","2022-10-19T17:36:57.152Z","2026-03-12T10:47:20.541Z",206165091,"b7a9a2a4-7a2d-4d1f-ae95-6493d01ac71b",{"_uid":20,"name":14,"links":21,"picture":36,"lastName":38,"component":39,"firstName":40,"description":41},"c3ed0e10-6263-4733-8202-dfd040e90030",[22],{"tag":23,"_uid":24,"icon":25,"link":30,"type":23,"label":23,"style":34,"component":35,"onClickEvent":23,"openInANewTab":29,"horizontalFill":29},"","4747640b-1787-4766-88ac-a275146e50e5",{"id":26,"alt":23,"name":23,"focus":23,"title":23,"filename":27,"copyright":23,"fieldtype":28,"is_external_url":29},4129791,"https://a.storyblok.com/f/146026/x/315bd7d0c7/ic_linkedin.svg","asset",false,{"id":23,"url":31,"linktype":32,"fieldtype":33,"cached_url":31},"https://www.linkedin.com/in/helena-kleine-86275872","url","multilink","primary","cta",{"alt":37,"name":23,"focus":23,"title":23,"filename":37,"copyright":23,"fieldtype":28,"is_external_url":29},"https://a.storyblok.com/f/146026/433x433/c9d214cd2d/klein.jpeg","Kleine","author","Helena",{"type":42,"content":43},"doc",[44],{"type":45,"content":46},"paragraph",[47],{"text":48,"type":49},"Helena Kleine sammelte reichlich Erfahrung im SaaS-Vertrieb und lernte so, wie wichtig informative Inhalte und Ressourcen für Kunden sind. Aktuelle unterstützt sie Spendesk als Expertin für Themen rund um Finanzen und Buchhaltung. ","text","helena-kleine","de/blog/author/helena-kleine",null,-280,[],176408854,"c66c945a-8fee-45f5-a751-dd3b7d65750b","2022-11-02T15:26:04.249Z","de",[],"blog/author/helena-kleine",[62,64,65],{"path":60,"name":52,"lang":63,"published":52},"fr",{"path":60,"name":52,"lang":58,"published":52},{"path":60,"name":52,"lang":66,"published":52},"es",true,[69,91],{"name":70,"created_at":71,"published_at":6,"updated_at":72,"id":73,"uuid":74,"content":75,"slug":78,"full_slug":79,"sort_by_date":52,"position":80,"tag_list":81,"is_startpage":29,"parent_id":82,"meta_data":52,"group_id":83,"first_published_at":84,"release_id":52,"lang":58,"path":52,"alternates":85,"default_full_slug":86,"translated_slugs":87,"_stopResolving":67},"Tipps","2022-10-19T17:57:57.606Z","2026-03-12T10:47:23.745Z",206171433,"33f83858-dc0c-4495-a781-884744ad3e3f",{"_uid":76,"name":70,"component":77},"afa75830-c2b2-4780-b65d-7b4f2282620b","tag","tipps","de/blog/topic/tipps",-370,[],176456153,"30fd2024-3540-4cd2-ae62-d59c7a324412","2022-11-02T15:24:45.103Z",[],"blog/topic/tipps",[88,89,90],{"path":86,"name":52,"lang":63,"published":52},{"path":86,"name":52,"lang":58,"published":52},{"path":86,"name":52,"lang":66,"published":52},{"name":92,"created_at":93,"published_at":6,"updated_at":94,"id":95,"uuid":96,"content":97,"slug":99,"full_slug":100,"sort_by_date":52,"position":101,"tag_list":102,"is_startpage":29,"parent_id":82,"meta_data":52,"group_id":103,"first_published_at":104,"release_id":52,"lang":58,"path":52,"alternates":105,"default_full_slug":106,"translated_slugs":107,"_stopResolving":67},"Geschäftsausgaben","2022-10-24T16:11:35.894Z","2026-03-12T10:47:31.364Z",208763789,"2e74ff1e-c931-4b4b-be73-cfed9979a153",{"_uid":98,"name":92,"component":77,"hubspotId":23},"3f4c451e-8e90-42af-8ab4-49c7a12230b6","geschaeftsausgaben","de/blog/topic/geschaeftsausgaben",-550,[],"3faaf794-80d2-438d-b107-65619171cb1c","2022-11-02T15:24:38.392Z",[],"blog/topic/geschaeftsausgaben",[108,109,110],{"path":106,"name":52,"lang":63,"published":52},{"path":106,"name":52,"lang":58,"published":52},{"path":106,"name":52,"lang":66,"published":52},{"type":42,"content":112},[113,124,128,132,141,148,158,164,168,172,176,181,197,207,212,241,248,253,257,281,286,290,294,304,309,313,333,393,401,405,410,415,419,428,432],{"type":45,"content":114},[115,117,122],{"text":116,"type":49},"Albert Einstein soll einmal gesagt haben: „Planung ersetzt Zufall durch Irrtum.“ – eine Aussage, die erfahrene Projektmanager:innen wohl schmunzeln lässt. Denn selten (nie) läuft selbst bei kleineren Projekten alles nach Plan. Und trotzdem ist es undenkbar, auf eine sorgfältige Planung zu verzichten. Von der Projektplanung hängt viel ab, unter anderem das ",{"text":118,"type":49,"marks":119},"Projektbudget",[120],{"type":121},"bold",{"text":123,"type":49},".",{"type":45,"content":125},[126],{"text":127,"type":49},"Bei Kundenprojekten entscheidet das Projektbudget darüber, ob das eigene Unternehmen den Auftrag bekommt oder ein Konkurrent, der mit niedrigeren Projektkosten rechnet. Eine zu knappe Planung kann allerdings nach Hinten losgehen: Wird das Projektbudget überschritten, drohen unzufriedene Kund:innen oder eine zu geringe Marge. Wer sich wiederholt verplant, hat bald kein Business mehr.",{"type":45,"content":129},[130],{"text":131,"type":49},"Damit Ihnen das nicht passiert, teilen wir in diesem Beitrag wichtige Tipps zum Erstellen und Tracken von Projektbudgets.",{"type":133,"attrs":134},"blok",{"id":135,"body":136},"e7cdf32b-5d95-43b6-be47-9fb177df52ec",[137],{"_uid":138,"html":139,"component":140},"i-86aafcd2-7c90-4277-8f38-6a6bfa65eced","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-bba39516-daaa-41ef-9946-1b1c8279e12a\">\u003Cspan class=\"hs-cta-node hs-cta-bba39516-daaa-41ef-9946-1b1c8279e12a\" id=\"hs-cta-bba39516-daaa-41ef-9946-1b1c8279e12a\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/bba39516-daaa-41ef-9946-1b1c8279e12a\" >\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-bba39516-daaa-41ef-9946-1b1c8279e12a\" style=\"border-width:0px;\" height=\"375\" width=\"750\" src=\"https://no-cache.hubspot.com/cta/default/2694209/bba39516-daaa-41ef-9946-1b1c8279e12a.png\"  alt=\"New call-to-action\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, 'bba39516-daaa-41ef-9946-1b1c8279e12a', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->","embed",{"type":142,"attrs":143,"content":145},"heading",{"level":144},2,[146],{"text":147,"type":49},"Projektbudget erstellen: Festpreis gegen die Abrechnung nach Stunden und Materialkosten abwägen",{"type":45,"content":149},[150,152,156],{"text":151,"type":49},"„Was kostet denn nun der Aufbau unseres Online-Shops?” könnte eine der Fragen lauten, die von Kundenseite in den Raum geworfen wird. Kund:innen lieben Angebote nach Festpreis, denn sie sind ",{"text":153,"type":49,"marks":154},"leicht planbar ",[155],{"type":121},{"text":157,"type":49},"und verkürzen den Freigabeprozess für das Budget.",{"type":142,"attrs":159,"content":161},{"level":160},3,[162],{"text":163,"type":49},"Projekte nach Festpreis abrechnen",{"type":45,"content":165},[166],{"text":167,"type":49},"Wenn Ihr Unternehmen – um bei dem Beispiel zu bleiben – schon vielfach sehr ähnliche Online-Shops aufgebaut hat, mit der Onlineshopping-Plattform vertraut ist, die genutzt werden soll, und bestenfalls die speziellen Anforderungen der Branche kennt, bietet sich ein Angebot nach Festpreis an – vorausgesetzt natürlich, Sie haben die Projektkosten bei vergangenen Projekten genau getrackt und können so Prognosen für dieses Projekt treffen.",{"type":45,"content":169},[170],{"text":171,"type":49},"Dann können Sie zu den durchschnittlichen Kosten Ihre Marge sowie ein angemessenes Risikobudget und einen Verhandlungsspielraum addieren – fertig ist das Angebot.",{"type":45,"content":173},[174],{"text":175,"type":49},"Gestaltet sich das Projekt im Nachhinein doch viel komplizierter, dauert länger oder frisst aus sonstigen Gründen mehr Ressourcen als gedacht, führt das jedoch zu unangenehmen Gesprächen mit Kund:innen oder einem Minusgeschäft für Ihr Unternehmen.",{"type":142,"attrs":177,"content":178},{"level":160},[179],{"text":180,"type":49},"Projekte nach Materialkosten und Zeitaufwand abrechnen",{"type":45,"content":182},[183,185,189,191,195],{"text":184,"type":49},"Bei dieser Variante ",{"text":186,"type":49,"marks":187},"passt sich das Projektbudget dynamisch an",[188],{"type":121},{"text":190,"type":49}," ",{"text":192,"type":49,"marks":193},"den Aufwand",[194],{"type":121},{"text":196,"type":49}," (nach Stunden/Tagen und ggf. Material) an. Dazu werden Ausgaben und Zeitaufwand während des Projekts genau getrackt und am Ende in Rechnung gestellt – nach einem Bottom-up-Ansatz. Für gewisse Milestones oder Arbeitspakete sollte es Budgetobergrenzen geben und auch an der Aufstellung einer Kostenschätzung / eines Kostenvoranschlags für das Projekt kommen Sie bei diesem Ansatz nicht vorbei, allerdings ist der Spielraum größer.",{"type":45,"content":198},[199,201,205],{"text":200,"type":49},"Und dann wäre da noch eine ",{"text":202,"type":49,"marks":203},"Mischkalkulation",[204],{"type":121},{"text":206,"type":49},", bei der ein gewisser Teil des Projektes zu einem festen Preis erledigt wird (z. B. das Aufsetzen des Online-Shops auf Shopify), andere Aufgabenpakete jedoch nach Stunden und Material abgerechnet werden (z. B. die Fotoshoots für die Erstellung der Produktbilder im Online-Shop).",{"type":142,"attrs":208,"content":209},{"level":160},[210],{"text":211,"type":49},"Welche Posten gehören in ein Projektbudget?",{"type":45,"content":213},[214,216,220,222,226,228,232,234,239],{"text":215,"type":49},"Wir sprechen in diesem Artikel grob von zwei Posten: dem ",{"text":217,"type":49,"marks":218},"Zeitaufwand",[219],{"type":121},{"text":221,"type":49}," (normalerweise in Tagen oder Stunden) und den ",{"text":223,"type":49,"marks":224},"Materialkosten",[225],{"type":121},{"text":227,"type":49},". Generell sind das die Posten, die auf der Endabrechnung an Kund:innen auftauchen. Das ",{"text":229,"type":49,"marks":230},"interne Projektbudget",[231],{"type":121},{"text":233,"type":49}," muss jedoch die Summe aller Kosten berücksichtigen, die für die Erreichung der Projektziele anfallen. Neben Personal und Material gehören dazu Tools, Reisekosten, Miete, Verwaltungskosten, Versicherungen etc. Da diese ",{"text":235,"type":49,"marks":236},"normalerweise",[237],{"type":238},"italic",{"text":240,"type":49}," nicht auf der Rechnung aufgelistet werden, werden sie in den Festpreis bzw. den Stundensatz/Tagessatz eingerechnet.",{"type":133,"attrs":242},{"id":243,"body":244},"304d9b15-239f-40c3-b737-8b23f28f9f3d",[245],{"_uid":246,"html":247,"component":140},"i-d9ca8eb6-2f62-46fe-a704-d55ad5615dfa","\u003Ctable style=\"border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 1664.25px; width: 702px; margin-left: auto; margin-right: auto;\">\n\u003Ctbody>\n\u003Ctr style=\"height: 163.312px;\">\n\u003Ctd style=\"border: 1pt solid #000000; width: 119px; height: 163px; padding: 10px;\"> \u003C/td>\n\u003Ctd style=\"border: 1pt solid #000000; width: 189px; height: 163px; padding: 10px;\">\n\u003Cp style=\"font-weight: bold;\">Vorteile aus Sicht des Auftragnehmers\u003C/p>\n\u003C/td>\n\u003Ctd style=\"border: 1pt solid #000000; width: 202px; height: 163px; padding: 10px;\">\n\u003Cp style=\"font-weight: bold;\">Nachteile aus Sicht des Auftragnehmers\u003C/p>\n\u003C/td>\n\u003Ctd style=\"border: 1pt solid #000000; width: 192px; height: 163px; padding: 10px;\">\n\u003Cp style=\"font-weight: bold;\">Die richtige Wahl, wenn …\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr style=\"height: 732.312px;\">\n\u003Ctd style=\"border: 1pt solid #000000; width: 119px; height: 732px; padding: 10px;\">\n\u003Cp style=\"font-weight: bold;\">Festpreis\u003C/p>\n\u003C/td>\n\u003Ctd style=\"border: 1pt solid #000000; width: 189px; height: 732px; vertical-align: top; padding: 10px;\">\n\u003Cul>\n\u003Cli>Vereinfacht Verhandlungen und kommuniziert Planungssicherheit\u003C/li>\n\u003Cli>Bei reibungslosem Verlauf: größere Marge\u003C/li>\n\u003C/ul>\n\u003C/td>\n\u003Ctd style=\"border: 1pt solid #000000; width: 202px; height: 732px; vertical-align: top; padding: 10px;\">\n\u003Cul>\n\u003Cli>bei unerwartetem Aufwand drohen Mehrkosten, ggf. Minusgeschäft und/oder Gefährdung der Kundenbeziehung\u003C/li>\n\u003Cli>dynamische Anpassung von Anforderungen nur schwer möglich\u003C/li>\n\u003Cli>Gefahr von Missverständnissen, was genau im Festpreis enthalten ist\u003C/li>\n\u003C/ul>\n\u003C/td>\n\u003Ctd style=\"border: 1pt solid #000000; width: 192px; height: 732px; vertical-align: top; padding: 10px;\">\n\u003Cul>\n\u003Cli>das Projekt sehr genau planbar ist\u003C/li>\n\u003Cli>der Auftragnehmer auf einen großen Erfahrungsschatz bei der Kostenkalkulation zugreifen kann\u003C/li>\n\u003Cli>sich beide Seiten genau darauf einigen, welche Leistungen im Preis enthalten sind (z. B. wie viele Revisionsschleifen unter welchen Bedingungen)\u003C/li>\n\u003C/ul>\n\u003C/td>\n\u003C/tr>\n\u003Ctr style=\"height: 767.312px;\">\n\u003Ctd style=\"border: 1pt solid #000000; width: 119px; height: 767px; padding: 10px;\">\n\u003Cp style=\"font-weight: bold;\">Abrechnung nach Stunden und Material\u003C/p>\n\u003C/td>\n\u003Ctd style=\"border: 1pt solid #000000; width: 189px; height: 767px; vertical-align: top; padding: 10px;\">\n\u003Cul>\n\u003Cli>Risikoarm, keine Gefahr, am Ende auf Kosten sitzen zu bleiben\u003C/li>\n\u003Cli>Erlaubt einen dynamischeren Projektablauf und ad-hoc-Planänderungen\u003C/li>\n\u003C/ul>\n\u003Cbr>\u003Cbr>\u003Cbr>\u003C/td>\n\u003Ctd style=\"border: 1pt solid #000000; width: 202px; height: 767px; vertical-align: top; padding: 10px;\">\n\u003Cul>\n\u003Cli>schlechte Vergleichbarkeit mit anderen Anbietern erschwert Verhandlungen\u003C/li>\n\u003Cli>Gefahr, dass die Endabrechnung (viel) höher ausfällt, als gedacht → verärgerte Kunden\u003C/li>\n\u003Cli>Erfordert sehr genaues und transparentes Tracking aller Ausgaben und Stunden für eine korrekte Abrechnung\u003C/li>\n\u003C/ul>\n\u003C/td>\n\u003Ctd style=\"border: 1pt solid #000000; width: 192px; height: 767px; vertical-align: top; padding: 10px;\">\n\u003Cul>\n\u003Cli>es mehrere unbekannte Größen bei der Projektplanung gibt, die sich nicht verlässlich schätzen lassen\u003C/li>\n\u003Cli>das Projekt „agil” oder “bottom-up” durchgeführt wird, also nicht von Anfang an genau abgesteckt werden kann\u003C/li>\n\u003C/ul>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>",{"type":142,"attrs":249,"content":250},{"level":144},[251],{"text":252,"type":49},"Projektkosten in Echtzeit tracken und Engpässe in Projektbudgets frühzeitig erkennen",{"type":45,"content":254},[255],{"text":256,"type":49},"Egal, für welche Kalkulation Sie sich entscheiden – das Tracking von Ausgaben und Stunden ist essentiell.",{"type":258,"content":259},"bullet_list",[260,271],{"type":261,"content":262},"list_item",[263],{"type":45,"content":264},[265,269],{"text":266,"type":49,"marks":267},"Bei der Abrechnung nach Festpreis ",[268],{"type":121},{"text":270,"type":49},"müssen Stunden und Ausgaben nachverfolgt werden, um am Ende des Projektes bewerten zu können, wie hoch der Gewinn ausfiel und um beim nächsten Projekt noch fundiertere Schätzungen abzugeben. Zudem kann so ggf. noch gegengesteuert werden, wenn das Projekt viel höhere Ausgaben verursacht, als zunächst geplant.",{"type":261,"content":272},[273],{"type":45,"content":274},[275,279],{"text":276,"type":49,"marks":277},"Bei der Abrechnung nach Stunden und Material",[278],{"type":121},{"text":280,"type":49}," liegt die Notwendigkeit für das Tracking auf der Hand: Der Kunde wird genau nachvollziehen wollen, was wann wo ausgegeben wurde bzw. welche Aufgaben wie viel Zeit in Anspruch genommen haben. Darüber hinaus können Budgetobergrenzen nur so eingehalten werden. Je nach Abmachung gehören die Posten zudem auf die Endabrechnung.",{"type":142,"attrs":282,"content":283},{"level":160},[284],{"text":285,"type":49},"Das Problem mit dem Tracking von Projektkosten",{"type":45,"content":287},[288],{"text":289,"type":49},"Typischerweise ist das Tracking von Projektkosten ein manueller Prozess: Projektmanager tippen ihre Ausgaben und Stunden selbst in eine Tabelle oder beauftragen ihre Assistenz damit.",{"type":45,"content":291},[292],{"text":293,"type":49},"Das geht solange gut, wie jedes Teammitglied seine Ausgaben im Auge behält, die Tabellenkalkulationen diszipliniert täglich aktualisiert und jeden Beleg verwahrt. Bauunternehmen, Anwaltskanzleien und Agenturen folgen diesem Ablauf schon seit Jahrzehnten – mehr oder weniger erfolgreich. Doch auch wenn alles gut geht, verschluckt dieses Vorgehen viel Zeit.",{"type":45,"content":295},[296,298,302],{"text":297,"type":49},"Hier kommt ",{"text":299,"type":49,"marks":300},"integriertes Ausgabenmanagement",[301],{"type":121},{"text":303,"type":49}," ins Spiel. Das Hauptproblem beim Tracken von Projektkosten besteht nämlich darin, dass die gängigen Zahlungsmethoden, insbesondere Firmenkreditkarten, auf praktisches Bezahlen, aber nicht auf Tracking ausgelegt sind.",{"type":142,"attrs":305,"content":306},{"level":160},[307],{"text":308,"type":49},"Die Lösung: integriertes Ausgabenmanagement",{"type":45,"content":310},[311],{"text":312,"type":49},"Wir haben zum Glück längst die technologischen Möglichkeiten dafür, Kartenzahlungen in Echtzeit zu verfolgen – durch Apps und Softwarelösungen. Im Privatbereich haben sich „digitale Haushaltsbücher” und „Money Manager” als Apps durchgesetzt, mit denen sich persönliche Budgets oder Familienausgaben tracken lassen. 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