[{"data":1,"prerenderedAt":3187},["ShallowReactive",2],{"en-blog/super-satisfying-brand-campaign":3,"en-global-content":314,"en-article-global-content":1746,"en-blog-article-more-articles-08873884-f99d-46d2-9481-0563134fdd37":2010,"en-blog-article-more-articles-213430945":3182},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":302,"full_slug":303,"sort_by_date":40,"position":304,"tag_list":305,"is_startpage":25,"parent_id":306,"meta_data":40,"group_id":307,"first_published_at":308,"release_id":40,"lang":46,"path":40,"alternates":309,"default_full_slug":303,"translated_slugs":310},"Feelings over features: Introducing our Super Satisfying brand campaign","2022-11-02T17:54:43.452Z","2026-03-12T10:47:18.012Z","2026-03-12T10:47:47.078Z",213430945,"317f6668-eaf3-4fdb-8d8c-1d0082fa30ea",{"_uid":11,"title":4,"author":12,"topics":56,"content":78,"category":266,"language":291,"component":279,"heroMedia":294,"publishedAt":300,"readingTime":301,"redirectUrl":23},"01c67094-69b8-4278-aa4d-0f97e963eb65",{"name":13,"created_at":14,"published_at":6,"updated_at":15,"id":16,"uuid":17,"content":18,"slug":38,"full_slug":39,"sort_by_date":40,"position":41,"tag_list":42,"is_startpage":25,"parent_id":43,"meta_data":40,"group_id":44,"first_published_at":45,"release_id":40,"lang":46,"path":40,"alternates":47,"default_full_slug":39,"translated_slugs":48,"_stopResolving":55},"Dominique Farrar","2022-10-19T17:38:24.806Z","2026-03-12T10:47:21.364Z",206165122,"3f702b25-2bf6-4349-ace7-8b40008881ab",{"_uid":19,"name":13,"links":20,"picture":21,"lastName":26,"component":27,"firstName":28,"description":29},"d044b7b1-de4d-4e81-9114-bf3358966c74",[],{"alt":22,"name":23,"focus":23,"title":23,"filename":22,"copyright":23,"fieldtype":24,"is_external_url":25},"https://a.storyblok.com/f/146026/433x433/eeeabeee10/dominique-farrar.jpeg","","asset",false,"Farrar","author","Dominique",{"type":30,"content":31},"doc",[32],{"type":33,"content":34},"paragraph",[35],{"text":36,"type":37},"Dominique Farrar is Head of Brand & Communications at Spendesk. 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We heard how enjoyable it is to use a tool that lives up to its promise.",{"type":33,"content":133},[134],{"text":135,"type":37},"It became clear that, while Spendesk’s robust set of features were much appreciated, they were a means to an end.",{"type":33,"content":137},[138],{"text":139,"type":37},"The functional benefits of company cards, expenses, invoices, accounting, approvals, budgets and spending reports lead to one oh-so simple but underrated emotional benefit:",{"type":33,"content":141},[142],{"text":143,"type":37},"And there it was: the simple message that perfectly captures the true value of spend management and what makes Spendesk beloved by thousands of finance teams and employees.",{"type":33,"content":145},[146],{"type":100,"attrs":147,"marks":150},{"alt":148,"src":149,"title":40},"SPENDESK_LDN_PROG_800px_400px","https://get.spendesk.com/hubfs/SPENDESK_LDN_PROG_800px_400px.gif",[151],{"type":152,"attrs":153},"link",{"href":154,"title":40},"https://spendesk.com",{"type":156,"attrs":157,"content":159},"heading",{"level":158},2,[160],{"text":161,"type":37},"Satisfaction at work is underrated",{"type":33,"content":163},[164],{"text":165,"type":37},"Why do we feel so strongly about the promise of satisfaction at work?",{"type":33,"content":167},[168],{"text":169,"type":37},"It goes back to our mission: to liberate businesses and their teams to do their best work.",{"type":33,"content":171},[172,174,178],{"text":173,"type":37},"Great technology doesn’t just help your teams, it sets them free. 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But we’ll let you be the judge…",{"type":33,"content":217},[218],{"type":100,"attrs":219,"marks":222},{"alt":220,"src":221,"title":40},"Spendesk-Mockup_BC-2022_London-Tube_2","https://get.spendesk.com/hubfs/Spendesk-Mockup_BC-2022_London-Tube_2.jpg",[223],{"type":152,"attrs":224},{"href":154,"title":40},{"type":33,"content":226},[227],{"text":228,"type":37},"If you find yourself in London, Paris, Berlin or Hamburg this summer, we hope that seeing these satisfied faces around town helps transport you to a happy mental place, even amidst the rush of your morning commute.",{"type":33,"content":230},[231],{"type":100,"attrs":232,"marks":235},{"alt":233,"src":234,"title":40},"Spendesk-Super-Satisfying-Paris-St-Laz_2","https://get.spendesk.com/hubfs/Spendesk-Super-Satisfying-Paris-St-Laz_2.jpg",[236],{"type":152,"attrs":237},{"href":154,"title":40},{"type":156,"attrs":239,"content":240},{"level":158},[241],{"text":242,"type":37},"A long list of thank yous",{"type":33,"content":244},[245],{"text":246,"type":37},"It takes a village to bring a super satisfying campaign to life! A huge thanks to everyone involved — our customers for sharing their time and feedback with us, our creative partners at Design Studio, our media partners at Tug and countless Spendeskers who poured their passion into this project.",{"type":156,"attrs":248,"content":249},{"level":158},[250],{"text":251,"type":37},"Stay tuned for more to come…",{"type":33,"content":253},[254],{"text":255,"type":37},"Working on this campaign unleashed a whole lot of creative ideas, which we’ll be rolling out in the coming weeks. 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Subscribe to our newsletter to stay informed.",[62,1849],"2ef12409-8f14-46b2-a8d0-0175290269ec",[1851],{"cta":1852,"_uid":1853,"items":1854,"heading":1985,"reverse":25,"component":2006,"sectionSettings":2007},[],"1320905c-cdee-41a4-bbec-6d93ca2e4e3f",[1855,1928],{"_uid":1856,"title":1857,"component":1858,"description":1859},"dfc0accd-ab64-464a-8597-b76754748f04","What is spend management?","faqItem",{"type":30,"content":1860},[1861,1865],{"type":33,"content":1862},[1863],{"text":1864,"type":37},"Business spending includes different types of spend:",{"type":1866,"attrs":1867,"content":1871},"ordered_list",{"order":1868,"key":1870},{"order":1869},1,"ol-0",[1872,1885,1896],{"type":1873,"content":1874},"list_item",[1875],{"type":33,"content":1876},[1877,1882,1884],{"text":1878,"type":37,"marks":1879},"Strategic",[1880],{"type":1881},"bold",{"text":1883,"type":37}," spend is usually centralized and managed by C-level executives with dedicated spenders. 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